Kx for GAMING
Find out why one of the world’s leading sports betting and gaming operators is using Kx to completely change their approach to dealing with customer accounts, dramatically improving operational intelligence, and reducing the time to respond with fast accurate decisions to behavior from days to minutes.
Watch Tony Braund as he gives some insight into his experience of implementing Kx from our recent London Super Meetup.
WHY Kx FOR GAMING?
The right offer, at the right time in the right place, has never been more crucial in the increasingly competitive betting and gaming landscape. Gaming companies need to be able to optimize odds and products to be as competitive as possible; speed of insight is key. Kx for Gaming leverages the world’s fastest time series database to deliver real-time insight and optimization through our easy-to-use platform.
LIGHTNING FAST GAMING ANALYTICSUnlock full historical player data and real-time gaming activity at the touch of a button. Our user-friendly platform enables instant connectivity to multiple data sources to help you analyze activity and reduce time to insight and action. The Kx platform provides the ability to quickly investigate players or games and predict future behavior to identify risks and opportunities at speed.
- Time-series and real-time analytics on massive scale data
- Advanced analytics and ML with real-time BI through an easy-to-use platform
- Stream multiple data sources such as in-game, clickstreams and social
NEXT BEST ACTION AND REAL-TIME ALERTINGIncrease player lifetime value through automated in-game offers and alerts with every player interaction. Exploit full historical data across your player base to deliver optimized offers that drive profitable player retention. Our proprietary customer journey solutions identify the next best action at player level in real time to drive stakes and margin.
- Drive repeat spend and player retention delivering promotions at the right time
- Convert free to play activity by promoting the most relevant games and offers
- Increase in-game monetization opportunities without impacting retention
- Receive instant alerts on over/under performing games to manage net revenue
RESPONSIBLE GAMING & FRAUDLeading companies accept that there is a continued need to improve the methods used to identify harmful play across all sectors of the industry. Kx can help you ensure compliance and reduce fraud and risk by identifying anomalous gaming patterns and act upon them in real time. Our advanced algorithms detect changes in betting patterns in order to raise alerts at both game and player level. Our visualization platform and action tracker enables quick investigation of activity, and the ability to record and track behavior to meet all needs for fraud detection and responsible gaming.
- Ensure all processes are in place to meet social responsibility regulations with Kx
- Identify anomalies and fraud faster with our automated player and game identification
- Investigate players and games faster with our easy to use visualization platform
- Real-time action tracker delivers an audit trail of all investigations
REAL-TIME ODDS / PRICE OPTIMIZATIONThe ease of switching for consumers and the rise in ‘odds checker’ companies means online gaming is now much more price elastic. Leveraging your customer and competitor data in real time to be first choice is key. The Kx platform optimizes odds and promotions in real time, leveraging machine learning and complex algorithms to help you get selected ahead of your competitors each time a bet/spin is placed.
- Analyse historical and real-time pricing and customer demand instantly
- Utilize existing or create bespoke algorithms and optimize using Machine Learning
- Be first choice for players based on the optimal price at the right time
- Customer personalization capability through dynamic pricing solutions
REAL-TIME TRADING PLATFORMThe Kx platform is tailor-made to minimize data latency and help you achieve your high-speed processing of data. The technology scales vertically and horizontally to cater for massive volumes of historical and streaming data in real time, enabling instant action and decision making across all your trading markets.
- Real-time streaming analytics across all markets on your betting exchange data
- Monitor trades and risk profiles in real time with alerts for instant action tracking
- Easily integrate and connect structured and semi-structured data sources
- Trading automation with Machine Learning decision making capabilities
Kx FOR GAMING CAN HELP MANY
AREAS OF YOUR BUSINESS
- Real-time odds and price management
- Customer segmentation and offer optimization
- Loss prevention with real-time alerts
- Automated action tracker
- Real-time alerts on fraud pattern detection
- Identification of individuals for responsible gaming
- Next best action based on changing behaviour
- Real-time game sequencing and in-game CRM
- In-game behavioral analytics for enhanced UX
- Leading time-series database platform
- Real-time buying analytics and optimization algorithms
- Industry leading read/write performance
The basis for Kx Technology is a unique integrated platform which includes a high-performance historical time-series columnar database called kdb+, an in-memory compute engine, and a real-time streaming processor all unified with an expressive query and programming language called q.
Designed from the start for extreme scale, and running on industry standard servers, the kdb+ database has been proven to solve complex problems faster than any of its competitors.LEARN MORE