Contract win with
FTSE 100 gaming company
FD has signed a contract with a FTSE 100 gaming company following a successful proof of concept in which Kx provided operational intelligence that demonstrated a compelling return on investment versus traditional database solutions and open source alternatives.
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WHY Kx FOR GAMING?
The right offer, at the right time in the right place has never been more crucial in the increasingly competitive betting and gaming landscape. Gaming companies need to be able to optimize odds and products to be as competitive as possible; speed of insight is key. Kx for Gaming leverages the world’s fastest database to deliver real-time insight and optimization through our easy to use platform, whilst empowering companies with the data and solutions to meet all requirements for responsible gaming.
LIGHTNING FAST GAMING ANALYTICS
Unlock full historical player data and real-time gaming activity at the touch of a button. Our user friendly platform enables instant connectivity to multiple data sources to help you analyse activity and reduce time to insight and action. The Kx platform provides the ability to quickly investigate players or games and predict future behaviour to identify risks and opportunities at speed.
NEXT BEST ACTION AND REAL-TIME ALERTING
Increase player lifetime value through automated in-game offers and alerts with every player interaction. Exploit full historical data across your player base to deliver optimized offers that drive profitable player retention. Our proprietary customer journey solutions identify the next best action at player level in real time to drive stakes and margin.
RESPONSIBLE GAMING & FRAUD
Leading companies accept that there is a continued need to improve the methods used to identify harmful play across all sectors of the industry. Kx can help you ensure compliance and reduce fraud and risk by identifying anomalous gaming patterns and act upon them in real time. Our advanced algorithms detect changes in betting patterns in order to raise alerts at both game and player level. Our visualization platform and action tracker enables quick investigation of activity, and the ability to record and track behaviour to meet all needs for fraud detection and responsible gaming.
REAL-TIME ODDS / PRICE OPTIMIZATION
The ease of switching for consumers and the rise in ‘odds checker’ companies means online gaming is now much more price elastic. Leveraging your customer and competitor data in real-time to be first choice is key. The Kx platform optimizes odds and promotions in real-time, leveraging machine learning and complex algorithms to help you get selected ahead of your competitors each time a bet/spin is placed.
REAL-TIME TRADING PLATFORM
The Kx platform is tailor made to minimise data latency and help you achieve your high speed processing of data. The technology scales vertically and horizontally to cater for massive volumes of historical and streaming data in real-time, enabling instant action and decision making across all your trading markets.
Kx FOR GAMING CAN HELP MANY
AREAS OF YOUR BUSINESS
- Real-time odds and price management
- Customer segmentation and offer optimization
- Loss prevention with real-time alerts
- Automated action tracker
- Real-time alerts on fraud pattern detection
- Identification of individuals for responsible gaming
- Next best action based on changing behaviour
- Real-time game sequencing and in-game CRM
- In-game behavioral analytics for enhanced UX
- Leading time-series database platform
- Real-time buying analytics and optimization algorithms
- Industry leading read/write performance
Featured Resources for Gaming
The basis for Kx Technology is a unique integrated platform which includes a high-performance historical time-series columnar database called kdb+, an in-memory compute engine, and a real-time streaming processor all unified with an expressive query and programming language called q.
Designed from the start for extreme scale, and running on industry standard servers, the kdb+ database has been proven to solve complex problems faster than any of its competitors.LEARN MORE
The performance is built in.
Kx's time-series database is optimized for Big Data analytics. The columnar design of kdb+ means it offers greater speed and efficiency than typical relational databases. Its innovative native support for time-series operations vastly improves the speed and flexibility of queries, aggregation, joins, and analysis of business information – be it structured, semi-structured, or key value data.
Kdb+ is different. Its built-in functional array language, q, includes a superset of SQL that operates directly on the data, removing the need to ship query results to other applications for analysis. Kdb+ and q make full use of the intrinsic power of modern distributed architectures, delivering unparalleled performance, proven again and again in industry benchmarks and real world experience.
Getting bigger without getting slower.
The design of kdb+ allows it to easily scale horizontally and vertically as data volumes grow, without losing performance.
Banks, trading firms and financial institutions have used Kx technology for lightning fast processing of vast amounts of data for over two decades, before the phrase "Big Data" was even coined.
Today sectors including retail, utilities, telecommunications, pharmaceutical, oil and gas, and genome research are adopting kdb+ to solve their Big Data problems as they find more stack-based architectures are proving too expensive and slow to scale efficiently.
On disk. In memory. Streaming.
For many businesses, the promise of Big Data analytics was the ability to use both streaming and the vast amounts of historical data effectively.
However, the reality found by many is having to install a stack of different solutions from different vendors. Each layer in the stack brings its own set of compatibility, maintenance, and support issues, often requiring a plethora of different skill sets. Kx Technology can address every part of the data-stream as it passes through the business, in a single unified architecture.
Historical disk-based data, in-memory databases, the complex processing of events, and real-time streams are all managed by Kx using just one underlying technology. Analysis of historical trends can be re-used for real-time analytics, creating tremendous reductions in development time and ongoing maintenance costs.
Kdb+'s exceptional speed in analyzing data, wherever it is stored, enables businesses to visualize its complexities in ways they found impossible before.
More costs less.
When choosing a technology platform, a seemingly difficult balance needs to be achieved between the bottom-line impact of real world costs, and the top-line benefits of rapid delivery, high performance, and ability to meet the changing requirements of the business. Kx Technology demonstrably allows for both, without compromise.
Our market-leading efficiencies of hardware utilization, the lower footprint, the lower maintenance and operational costs coupled with the otherwise unheard of productivity with developing in the kdb+ environment means that a Kx implementation will always work out to be more cost effective than alternatives.
In conjunction with this, the Kx Technology platform has both the tooling and the underlying language, q, that our customers tell us enables for the very rapid development of full solutions, thus delivering to the business the rapid change ability that the top-line demands.
Kx offers a 32-bit version of kdb+ for free so you can try it for yourself and see how powerful and fast it is. This download has all the compatibility and functionality of the full 64-bit version, and is for non-commercial use only. A Raspberry Pi version is also available. Click below to download Kdb+ today.DOWNLOAD