Kx FOR DIGITAL MARKETING
Marketing operations are facing the challenge of ever increasing data volumes across the buyer’s journey. In this age of data-driven marketing, your company’s marketing strategy needs to be built on these insights pulled from the analysis of big data, collected through customer engagements, to form predictions about future behaviors. Kx for Digital Marketing contains machine learning capabilities that evaluate buying activities from multiple data sources, including the Internet, news feeds, third-party data providers, content consumption, and keyword searches. Our platform then enables you to generate customized messaging and a content mapping strategy for each buyer stage and automatically deliver the most appropriate marketing tactics.
MRP Named A Leader Among Account-Based Marketing Providers. According to the report, MRP leads with AI-powered insights, orchestration and engagement, and is cited for its wide range of managed services to help marketers transform their marketing with machine learning. The report named MRP "best for marketers pursuing a long-term vision of machine-driven marketing."
THE ONLY ENTERPRISE-CLASS PREDICTIVE ABM PLATFORM
More than 99% of your buyer’s reality exists outside of your CRM and marketing automation. Somewhere, your audiences are already researching and shopping for things that you could solve. Searches, clicks on ads, documents read, pages visited…all of these are clues. Almost all of these clues exist somewhere outside of your view, that is, until MRP Prelytix. While we can deploy our predictive analytics as a standalone solution, MRP Prelytix really drives revenue impact when it triggers and automates program content and channels as target accounts explore the web and engage with you. This action-oriented architecture solves the number one challenge plaguing marketing professionals who have already seen the value of predictive analytics and intent data - the ability to put that data to use and derive value from it. Triggers and workflows in the platform operationalize this data, applying machine learning to optimize each interaction.
Discover the benefits of the only enterprise-class predictive ABM platform, powered by Kx.
SMARTER MARKETING WITH MACHINE LEARNING
How do you continuously make smarter and smarter predictions about who your next customer will be? Our multi-dimensional, machine learning algorithm is open and customizable to clients. The MRP Prelytix platform is the only predictive analytics platform to acknowledge the expertise and learning of our clients, building that wisdom and the capability of multiple scoring models into each deployment from the start. We work with you to identify factors, data sources, and weightings. Our two-dimensional machine learning algorithm that combines customer intent signals and pre-purchase research patterns with past practices and behaviors using CRM, POS and first party databases to show a complete view of an account’s intent. All of this is populated into our ABM 9 blocker, an easy to understand matrix that informs you on how to approach each account: early-stage buyers are nurtured and late-stage buyers are contacted immediately.
ACCOUNT BASED MARKETING POWERED BY PREDICTIVE ANALYTICS
Truly personalized target account engagement starts with real-time insights and is realized when you trigger coordinated actions across delivery channels. MRP Prelytix is the first and only platform to provide performance at scale across display advertising, email, direct mail, inside sales and action alerts. Utilizing machine learning built into our ABM Engine, you’ll always be one step ahead of your target accounts, adapting to their changing needs, at each stage of the buying journey. With MRP Prelytix, it’s pain-free to make this process programmatic, dynamically adjusting program content based upon these dimensions and more. We deliver a critically important and complete picture of engagement, enabling clients to analyze the results of their efforts with great control. From lists, segments, and accounts, to funnel stage, and the revenue impact of tactics and multi-stage orchestrations. More than a simple view into a platform or econometric assumptions of smaller attribution systems, our rich analytics provide the right revenue accountable environment for marketers to justify and optimize their marketing investments.
INSIGHT-TRIGGERED DISPLAY ADVERTISING
From early buying stages to stimulate awareness and brand familiarity, to driving specific actions to propel demand generation, the MRP Prelytix platform is powered by the world’s leading streaming analytics technology, Kx, and has the ability to deliver personalized and contextually relevant messaging to your target accounts and achieve your revenue goals. While all the other ABM platforms tell you that their form of targeting the best, the reality is that no single form of targeting is the best, it requires several. MRP is the only ABM platform with this level of media control, allowing you to achieve the right balance of both scale and control, using combinations of IP address, geolocation, context (publishing site selection), 3rd party cookies, retargeting and more. You no longer need to decide between the weaknesses of individual options.
PROGRAMMATIC ABM BUYER ENGAGEMENT
MRP Prelytix and Next Generation Inside Sales bring together two of the most powerful tools necessary to ensure the most important accounts, showing the strongest level of interest, do not fall through the cracks. Applying AI and machine learning techniques, our platform dynamically identifies the calling queue for each rep based upon the contactability of each target account buyer. We leave nothing to guesswork. As your always on, evergreen engine for target account buyer engagement, we assign dedicated reps who act as an outsourced component to your ABM program or business development representatives. This is the perfect result amplifier for marketers who operate in highly competitive markets.
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Our predictive customer acquisition platform brings marketing and sales execution together to form a single account-based strategy. More than alignment or a new silo of marketing activity, MRP Prelytix is the only enterprise-class predictive ABM platform, purpose-built to help prioritize and coordinate all touches with each target account. This coordination and collaboration is precisely the solution to deliver consistent, high-value information to each target account.