Kx FOR DIGITAL MARKETING
Marketing operations are facing the challenge of ever increasing data volumes across the buyer’s journey. In this age of data-driven marketing, your company’s marketing strategy needs to be built on these insights pulled from the analysis of big data, collected through customer engagements, to form predictions about future behaviors. Kx for Digital Marketing contains machine learning capabilities that evaluate buying activities from multiple data sources, including the Internet, news feeds, third-party data providers, content consumption, and keyword searches. Our platform then enables you to generate customized messaging and a content mapping strategy for each buyer stage and automatically deliver the most appropriate marketing tactics.
MRP Named A Leader Among Account-Based Marketing Providers. According to the report, MRP leads with AI-powered insights, orchestration and engagement, and is cited for its wide range of managed services to help marketers transform their marketing with machine learning. The report named MRP "best for marketers pursuing a long-term vision of machine-driven marketing."
PREDICT YOUR NEXT BEST CUSTOMERS
Predictive Analytics are an important piece of modern Account Based Marketing campaigns and allows you to more accurately discover information about your target accounts. When using predictive analytics you are able to discover research and buying habits for each account. Compared to traditional lead management methods, account prioritization allows you to quickly segment active accounts by identifying where they are in the decision-making process to make sure you’re reaching accounts who are most likely to connect with you and your call to action. Leveraging the power of Kx, clients have seen an increase of 257% in response rates and a 197% higher chance of conversion, with MRP Prelytix informed opportunities.
Discover more of the benefits of Kx’s predictive analytics software, MRP Prelytix.
SMARTER MARKETING WITH MACHINE LEARNING
How do you continuously make smarter and smarter predictions about who your next customer will be? Kx for Digital Marketing contains a two-dimensional machine learning algorithm that combines customer intent signals and pre-purchase research patterns with past practices and behaviors using CRM, POS and first party databases to show a complete view of an account’s intent.
All of this is populated into our ABM 9 blocker, an easy to understand matrix that helps you prioritize accounts with the highest propensity to buy, informing you who your next best customer is.
ACCOUNT BASED MARKETING
Develop relationships at every stage and every step of the buyer journey with Kx for Digital Marketing. Kx will match data specific to your account segments and use behavioral targeting and geotargeting to reach the right people at the right time. This all adds up to better ROI. Ideal for data preparation and marketing analytics, Kx provides a cost-effective solution enabling your business to own the best possible data for designing campaigns at the least possible cost. Enabling businesses to leverage their own customer and product data and coupled with digital content, Kx for Digital Marketing ensures you have a campaign augmented around your own margins and customer advocacy.
DYNAMIC & TARGETED DISPLAY ADVERTISING
Unlike most B2B display advertising offerings, MRP Prelytix’s offering does not rely on cookies, but rather, uses more objective and up-to-date IP targeting for the most accurate, up-to-date data. Studies show that merely 14% of internet users remember the last ad they saw and just 2.8% of participants thought that ads were relevant to them. In effort to change that, our platform allows for real time, intent targeted advertising, enabling you to communicate with your customers using content customized to their topics of interest and stage in the buyer journey.
Retargeting takes targeted lead generation to a whole new level. It serves people who have already visited your website or are a contact in your database, and you can effectively target prospects without paying for mass audiences. Anyone who displays a certain behavior will then see your ads. List-based retargeting works for the people you already have in your database. You upload a list of email addresses to a retargeting campaign, and the platform will serve retargeting ads just to them. This form of retargeting allows you to have highly customizable criteria for your ads because it's based on more than behavior - you're choosing who goes in which list.
REQUEST A DEMO
Interested in a short demonstration of how MRP Prelytix, our powerful software platform, can help you define your target markets, prioritize accounts with the highest propensity to buy, select the most effective campaign tactics, seamlessly execute programs, and measure campaign success?
The basis for Kx Technology is a unique integrated platform which includes a high-performance historical time-series columnar database called kdb+, an in-memory compute engine, and a real-time streaming processor all unified with an expressive query and programming language called q.
Designed from the start for extreme scale, and running on industry standard servers, the kdb+ database has been proven to solve complex problems faster than any of its competitors.LEARN MORE