RETAIL IS EMBARKING ON A BIG DATA REVOLUTION

As Retail moves into a data rich, omnichannel world, being able to process large amounts of data in real-time is becoming increasingly important to retailers looking to stay ahead of the competition.

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KX FOR RETAIL SOLUTIONS BRING YOUR DATA TO LIFE

  • BIG FAST
    DATA PLATFORM

  • CUSTOMER
    JOURNEY

  • MARKETING
    OPTIMIZATION

  • RETAIL
    ANALYTICS

BIG FAST DATA

Retail creates huge volumes of data through all stages of the consumer purchase and engagement cycle. From research online, through to electronic point of sales (EPOS) systems, vast amounts of data needs to be stored, processed and analyzed to drive optimized business decision making. Kx for Retail can deliver all of this, enabling you to leverage all your data in one place. Kx for Retail can sit at any level of the technology stack, combining all key data sources and existing infrastructure to deliver the most efficient and flexible tools for ultra-high-speed processing of real-time streaming and historical data.

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CUSTOMER JOURNEY

The consumers’ route to engagement or purchase is often not a straightforward one. Today few retailers are connecting the key data sources to fully understand the customer journey. Changes in consumer behavior, such as a move to search for products on mobile devices, is creating a wealth of data that now lets retailers track a shopper across multiple levels of the buying cycle and engage at different points of the customer journey in real time. Our connected solutions provide the capability for real-time tracking and automation through visual dashboards, alerts, predictive algorithms and machine learning journey optimization. Crucially, we implement the capability to empower in-house customer experience and insight functions to deliver world-class customer journey optimization.

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MARKETING OPTIMIZATION

Kx technology’s ability to integrate multiple data sources, and make the most effective use of data through machine learning, makes it ideal for data preparation and marketing analytics. Kx provides a cost effective solution enabling your business to have the best possible data for designing campaigns at the least possible cost. Kx software is "infrastructure-lite" and compatible with all key data sources and integrated ad-technology platforms, including DoubleClick. Kx enables businesses to leverage their own customer and product data, coupled with digital content, to ensure you have a campaign optimized around your own margin and customer loyalty. Our Prelytix™ software has the ability to improve campaigns in real time, switching spend across performance media channels, making Kx a must-have solution for all businesses aiming to maximize their digital marketing budget.

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RETAIL ANALYTICS

Data and real-time decision-making can lead to efficiencies and optimization across all key aspects of retail. We have powerful tools, that when plugged into your data, provide immediate benefits across:

  • Range & Merchandising
  • Supply Chain & operations
  • Customer Insight & Marketing
  • Pricing & Promotion
  • Performance Media

Our services range from providing and implementing technology solutions, through providing fully mobilized data scientists dedicated to bringing your data to life.

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