Retail creates huge volumes of data through all stages of the consumer purchase and engagement cycle. From research online, through to electronic point of sales (EPOS) systems, vast amounts of data needs to be stored, processed and analyzed to drive optimized business decision making. Kx for Retail can deliver all of this, enabling you to leverage all your data in one place. Kx for Retail can sit at any level of the technology stack, combining all key data sources and existing infrastructure to deliver the most efficient and flexible tools for ultra-high-speed processing of real-time streaming and historical data.
The consumers’ route to engagement or purchase is often not a straightforward one. Today few retailers are connecting the key data sources to fully understand the customer journey. Changes in consumer behavior, such as a move to search for products on mobile devices, is creating a wealth of data that now lets retailers track a shopper across multiple levels of the buying cycle and engage at different points of the customer journey in real time. Our connected solutions provide the capability for real-time tracking and automation through visual dashboards, alerts, predictive algorithms and machine learning journey optimization. Crucially, we implement the capability to empower in-house customer experience and insight functions to deliver world-class customer journey optimization.
Kx technology’s ability to integrate multiple data sources, and make the most effective use of data through machine learning, makes it ideal for data preparation and marketing analytics. Kx provides a cost effective solution enabling your business to have the best possible data for designing campaigns at the least possible cost. Kx software is "infrastructure-lite" and compatible with all key data sources and integrated ad-technology platforms, including DoubleClick. Kx enables businesses to leverage their own customer and product data, coupled with digital content, to ensure you have a campaign optimized around your own margin and customer loyalty. Our Prelytix™ software has the ability to improve campaigns in real time, switching spend across performance media channels, making Kx a must-have solution for all businesses aiming to maximize their digital marketing budget.
Data and real-time decision-making can lead to efficiencies and optimization across all key aspects of retail. We have powerful tools, that when plugged into your data, provide immediate benefits across:
Range & Merchandising
Supply Chain & operations
Customer Insight & Marketing
Pricing & Promotion
Our services range from providing and implementing technology solutions, through providing fully mobilized data scientists dedicated to bringing your data to life.
The basis for Kx Technology is a unique integrated platform which includes a high-performance historical time-series columnar database called kdb+, an in-memory compute engine, and a real-time streaming processor all unified with an expressive query and programming language called q.
Designed from the start for extreme scale, and running on industry standard servers, the kdb+ database has been proven to solve complex problems faster than any of its competitors.
Kx's time-series database is optimized for Big Data analytics. The columnar design of kdb+ means it offers greater speed and efficiency than typical relational databases. Its innovative native support for time-series operations vastly improves the speed and flexibility of queries, aggregation, joins, and analysis of business information – be it structured, semi-structured, or key value data.
Kdb+ is different. Its built-in functional array language, q, includes a superset of SQL that operates directly on the data, removing the need to ship query results to other applications for analysis. Kdb+ and q make full use of the intrinsic power of modern distributed architectures, delivering unparalleled performance, proven again and again in industry benchmarks and real world experience.
Getting bigger without getting slower.
The design of kdb+ allows it to easily scale horizontally and vertically as data volumes grow, without losing performance.
Banks, trading firms and financial institutions have used Kx technology for lightning fast processing of vast amounts of data for over two decades, before the phrase "Big Data" was even coined.
Today sectors including retail, utilities, telecommunications, pharmaceutical, oil and gas, and genome research are adopting kdb+ to solve their Big Data problems as they find more stack-based architectures are proving too expensive and slow to scale efficiently.
On disk. In memory. Streaming.
For many businesses, the promise of Big Data analytics was the ability to use both streaming and the vast amounts of historical data effectively.
However, the reality found by many is having to install a stack of different solutions from different vendors. Each layer in the stack brings its own set of compatibility, maintenance, and support issues, often requiring a plethora of different skill sets. Kx Technology can address every part of the data-stream as it passes through the business, in a single unified architecture.
Historical disk-based data, in-memory databases, the complex processing of events, and real-time streams are all managed by Kx using just one underlying technology. Analysis of historical trends can be re-used for real-time analytics, creating tremendous reductions in development time and ongoing maintenance costs.
Kdb+'s exceptional speed in analyzing data, wherever it is stored, enables businesses to visualize its complexities in ways they found impossible before.
More costs less.
When choosing a technology platform, a seemingly difficult balance needs to be achieved between the bottom-line impact of real world costs, and the top-line benefits of rapid delivery, high performance, and ability to meet the changing requirements of the business. Kx Technology demonstrably allows for both, without compromise.
Our market-leading efficiencies of hardware utilization, the lower footprint, the lower maintenance and operational costs coupled with the otherwise unheard of productivity with developing in the kdb+ environment means that a Kx implementation will always work out to be more cost effective than alternatives.
In conjunction with this, the Kx Technology platform has both the tooling and the underlying language, q, that our customers tell us enables for the very rapid development of full solutions, thus delivering to the business the rapid change ability that the top-line demands.
Kx offers a 32-bit version of kdb+ for free so you can try it for yourself and see how powerful and fast it is. This download has all the compatibility and functionality of the full 64-bit version, and is for non-commercial use only. A Raspberry Pi version is also available. Click below to download Kdb+ today.
In the latest edition of Retail Info Systems, Kx’s Tom Hill writes that the retail industry is seeking to take advantage of growing volumes of data through technology. With massive volumes of data being created from a variety of channels, connectivity and speed become critical. Organizations need to ensure that they can take data feeds from multiple sources, formats and periods, combine this and perform high speed analytics all in one tool.
It is widely known that brick-and-mortar stores have been hit with declining sales in recent years, mainly due to the rise of e-commerce giants such as Amazon.com. At the same time, according to the Pew Research Center, 77% of Americans have cellphones and a majority of shoppers are using cell phones while they shop in physical stores. These trends have forced managers in the consumer goods industry to turn to non-traditional advertising and to try new marketing techniques in hopes to refresh tired processes and give retail stores new life.
In case you missed it, we are in a digital revolution and no industry is exempt. Banks, newspapers, travel and retail have to adapt to technology-focused business models with the key driver being changing consumer behavior. Big names that are slow to adapt are being lost. Range optimization will be one of the most important […]