Watch the recording to get an exclusive insight into the importance of data-driven decision making for the Williams Racing Team, from Al Peasland, Head of Partnerships!

Event Overview

Organizations are deploying numerous, high-resolution sensors to improve efficiency and effectiveness of their operations and tooling. They’re making these investments to improve situational awareness and provide information for decision making when and where it matters.

This webinar sponsored by KX, was a deep dive into how the KX platform enables companies to analyze data from wind tunnels, trackside, roadside, and satellite to identify faults and optimize performance. You will learn how Williams Racing uses data to drive car development, improve performance and increase profitability – challenges that you may also face in every project.

The discussion also focused on Intelligent Edge and explored how improving control systems to make even better decisions, requires more analysis based on more data.


Al Peasland, Head of Partnerships, Williams Racing

Al Peasland is the Head of Partnerships for Williams Racing, working across the business to assist with Partnership Management and Technical Partnership Commercial Development. He is a Chartered Engineer, a Fellow of the IMechE and a Member of the CIM.

Thomas Degen, Solutions Architect Industries, KX

Experienced Software Solutions Engineer with demonstrated history of working in the telecommunications industry, manufacturing, utilities, transport and others. Skilled in complex IT/OT Enterprise Environments, BSS, OSS, SOA, EAI, Business Process Design, BAM, Streaming Analytics, Databases, Professional Services, and Software as a Service (SaaS) in the Cloud, on Premise and at the Edges.

Juergen Luebeck, Business Executive EMEA, North & Central, KX

Juergen Luebeck is a Business Development Executive for North EMEA at KX, located in Neuss in Germany. Juergen has more than 20 years of experience in data management and data analytics, and knows the technical and economic requirements of enterprise environments, especially what is needed to generate wisdom out of data


Julian Ereth, TDWI

Julian Ereth’s work as a solution architect at the software company pragmatic_apps in Stuttgart focuses on innovative analytics use cases and future data architectures. He has also been an active member of the TDWI association for years and is the initiator of the TDWI StackTalks.