London, UK (7 August 2018): KX, a division of First Derivatives plc, announces that its technology has been chosen by Gyana AI to power its behavioural analytics platform. Gyana’s technology enables its clients, who range from retailers and consulting firms to government agencies, to obtain deeper insights from the analysis of location data. The platform unlocks actionable insights on customer patterns, expansion opportunities and future potential from terabytes of geo-located datasets using big data and artificial intelligence technologies.
The increase in IoT and connected devices has resulted in an explosion of data and a digital record of customer actions and locations. Gyana’s in-house machine learning algorithms combine location data sets and identify key correlations, providing its clients with quantified insights into customer journey and competitor intelligence.
KX technology is built on kdb+, the world’s fastest time series database, and is optimized to provide real-time, actionable insights. The speed and scalability of KX technology allows Gyana to provide unparalleled customer analytics.
Joyeeta Das, Chief Executive Officer of Gyana, commented: “Our agreement with KX follows an extensive testing period of several traditional database solutions, cloud providers and open source alternatives. We require technology that can process billions of IoT and telecommunications data points per day efficiently; both streaming and batch processing and the option of cloud or deployed. All of these things make KX the ideal technology to help us to deliver to our clients”.
Brian Conlon, Chief Executive Officer of KX, commented: “With the exponential growth of data due to IoT and sensors, the demand for data-driven insights continues to expand. KX technology is built to provide data-driven insights in real time, making it the perfect database to power Gyana’s innovative platform.”
About KX and FD
KX is a division of FD, a global technology provider with 20 years of experience working with some of the world’s largest finance, technology, retail, pharma, manufacturing and energy institutions. KX technology, incorporating the kdb+ time-series database, is a leader in high-performance, in-memory computing, streaming analytics and operational intelligence. KX delivers the best possible performance and flexibility for high-volume, data-intensive analytics and applications across multiple industries. The Group operates from 14 offices across Europe, North America and Asia Pacific, including its headquarters in Newry, and employs more than 2,300 people worldwide.
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Gyana is a self-service analytics platform that provides retailers, investors and consultants with information about human behaviour, allowing them to more accurately assess consumer demand for their locations. Gyana has won various industry awards and expanded into 11 countries. The software uses a set of proprietary AI and machine learning algorithms that analyse data from over 65 providers including WiFi, GPS, apps, transactions and telecoms.
Gyana AI was founded in 2015 by serial entrepreneur Joyeeta Das and AI scientist David Kell who wanted to turn the huge amount of data around us into a service and eventually create a technology that could turn it into impactful insights for business.
For more information about Gyana, visit gyana.co.uk.
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