Our framework and services cover all aspects of price optimization. Whether you are looking to optimise promotions and offers, or simply looking to deliver effective base pricing across your assortment, we have experienced retail pricing analysts that can help you solve your individual business objective.
- Strategic Driver Modelling: Price vs Brand vs Marketing
- Willingness to pay analytics: Trade-off, Conjoint, TURF
- Identify optimal price points within market and vs. competition
- Optimize category pricing across your full assortment
- Campaign analytics to understand success through test & control
- Micro-segmentation for consumer pricing & promo strategies
- Commercial analytics to optimize profit margin and ROI
Kx enables you to run complex optimization algorithms on the fly, and re-optimize at the touch of a button. Our real-time processing capability benefits dynamic and stable pricing models alike:
- Whether you run a stable or dynamic pricing model, Kx deliver optimization techniques to manage and optimize your assortment at each level of the hierarchy
- Business ready algorithms and AI to bring real-time capability to pricing optimization
- Our price recommendation engine is based on up to the minute demand curves aligned to inventory and sell-through, enabling you to adjust prices to optimize both sales and margin
- We have pricing led solutions to optimize markdown and availability. Minimize waste and low margin sales through price changes with our intelligent algorithms
- Our cross elasticity methodology ensures prices are optimized across categories, not just at the individual product level
DYNAMIC PRICING PLATFORM
The Kx Dynamic Pricing Platform provides real-time demand / supply based pricing models designed for simple implementation. Our platform has a built in a streaming engine to handle historical and real-time data, bringing together all key data sources for price optimization.
- Improve speed to insight and understand performance and pricing drivers with our interactive front end.
- Dynamically optimize prices across your assortment at the touch of a button, with AI and Machine Learning capability
- True real-time capability combined with intelligent pricing algorithms to identify product affinity and cross elasticity
- Re-forecast in seconds to understands the impact of price changes on demand across the range
- Fully flexible deployment, delivered on premise, in cloud or as SaaS.
WHY Kx FOR INTELLIGENT PRICING?
Stay one step ahead of the competition with world’s fastest pricing platform. Kx provide the ability to ingest, process and generate pricing recommendations in real-time. Our intelligent pricing methodology, combined with a visual and easy to use front end, ensures your campaigns and prices are always optimal.
Kx FOR RETAIL CAN DELIVER INSIGHT
TO MANY AREAS OF YOUR BUSINESS
- Real-time pricing and promotions
- Intra-campaign analytics
- Product affinity and cross elasticity
- Real-time inventory management
- Real-time demand levels and re-forecasting across the category
- Store level alerts
- In-moment promotional effectiveness
- Real-time offer targeting
- Monetization platform