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Takeaways from Mobile World Congress 2017

22 Mar 2017 | , , , ,
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By Michelle Miskelly

 

Industry watchers at Mobile World Congress 2017, an influential mobile ecosystem event, saw a major shift in focus this year from mobile to connected devices, edge computing, applications and enabling technology providers.

A common denominator across the conference was the need to analyze and manage data to support innovative applications and make use of available connectivity and connected devices. A challenge and opportunity is: ‘How can Big Data be used to unlock a competitive edge and create a profound customer experience?’

Industry experts speaking at the conference highlighted the following key themes for industrial and consumer connected devices:

  1. Artificial Intelligence and Machine Learning– Artifical Intelligence personalization was the main topic this year. By leveraging Big Data from sensors, past customer experience, social media, companies are able to deliver a more relevant and enhanced customer experience, and improve the quality of their processes and services. Personalization will theoretically allow for maximum efficiency during the customer journey
  2. Virtual Reality – From TeleSofta’s virtual business meetings with avatar representatives to Samsung’s 360-degree virtual travel app, 2017 will be the year of mobile VR affordability. In 2016 consumer interest grew, in 2017 demand arrived.
  3. Drones – As the cost of drones continues to drop, drones are being applied to surveying crops and delivering packages in urban areas.  We expect companies to increasingly use drones to provide enhanced telemetry and analytics for situational awareness, efficiency, and quality.
  4. 5G Mobile Networks – The speed of the new proposed telecommunications 5G standard will be particularly important for new use cases, like Internet of Things, by delivering over 100 times improved bandwidth at low latency compared to 4G.

While no single technology made headlines at Mobile World Congress 2017, we saw an evolution of approach among the vendors leading to innovation across a wide spectrum. Underpinning that innovation was a greater appreciation for the technologies needed to analyze streaming, real-time and historical data from industrial and consumer internet connected applications, a sweet spot for Kx Systems.

 

Michelle Miskelly works in business development at Kx Systems and First Derivatives plc. She is based in Newry, Northern Ireland.

 

 

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