Kx for Retail: How Location Technology is Revolutionizing the Customer Journey
7 Sep 2017
It is widely known that brick-and-mortar stores have been hit with declining sales in recent years, mainly due to the rise of e-commerce giants such as Amazon.com. At the same time, according to the Pew Research Center, 77% of Americans have cellphones and a majority of shoppers are using cell phones while they shop in physical stores. These trends have forced managers in the consumer goods industry to turn to non-traditional advertising and to try new marketing techniques in hopes to refresh tired processes and give retail stores new life.