Feeling the need for pricing at speed!

28 Feb 2019 | , ,

How real-time pricing can help reverse the retail decline   by Tom Hill   Brand failures, CVAs, declining footfall and the over reliance on deep discounting at Christmas continue to highlight the challenging environment in retail.  As retailers adapt to the changing landscape there is a continued struggle to balance sales growth with margin in

Kx for Retail: How Location Technology is Revolutionizing the Customer Journey

7 Sep 2017 | , , , , ,

It is widely known that brick-and-mortar stores have been hit with declining sales in recent years, mainly due to the rise of e-commerce giants such as Amazon.com. At the same time, according to the Pew Research Center, 77% of Americans have cellphones and a majority of shoppers are using cell phones while they shop in physical stores. These trends have forced managers in the consumer goods industry to turn to non-traditional advertising and to try new marketing techniques in hopes to refresh tired processes and give retail stores new life.

Kx Technology and the Connected Store

18 Apr 2017 | , , , , , ,

The connected store is the next step in the digital transformation of the retail industry as the Internet of Things brings new sources of real-time and streaming customer data to store operators. New technologies are needed for these emerging frequencies and types of data, which has created an opportunity for Kx for Retail. The Kx streaming analytics platform is perfectly suited to analyzing large volumes of data in real time. Kx helps retailers make faster and more informed decisions based on what is occurring now, what has occurred in the past, and what is predicted to take place in the future.