Kx for Retail: How Location Technology is Revolutionizing the Customer Journey
7 Sep 2017
It is widely known that brick-and-mortar stores have been hit with declining sales in recent years, mainly due to the rise of e-commerce giants such as Amazon.com. At the same time, according to the Pew Research Center, 77% of Americans have cellphones and a majority of shoppers are using cell phones while they shop in physical stores. These trends have forced managers in the consumer goods industry to turn to non-traditional advertising and to try new marketing techniques in hopes to refresh tired processes and give retail stores new life.
Kx Technology and the Connected Store
18 Apr 2017
The connected store is the next step in the digital transformation of the retail industry as the Internet of Things brings new sources of real-time and streaming customer data to store operators. New technologies are needed for these emerging frequencies and types of data, which has created an opportunity for Kx for Retail.
The Kx streaming analytics platform is perfectly suited to analyzing large volumes of data in real time. Kx helps retailers make faster and more informed decisions based on what is occurring now, what has occurred in the past, and what is predicted to take place in the future.